Interesting perspective from a brewer.
Sorry Don Draper, but Canadian Whisky is no longer on top.
For the first time “in a long time” bourbon and Tennessee Whiskey is the #1 whiskey category in the US by sales. If you’re interested, there’s some more good data in here about whisk(e)y sales in the US. It was a bang-up year for Irish Whisky too. Value blends - from any country - didn’t do so well.
The Great American Beer Revival: a cool little video/infographic about the rise, fall and rise of American small breweries. Definitely worth 2 minutes.
No argument here, these are some great whiskies. The Stranahan’s Colorado Whiskey in particular is a favorite of mine.
Good article on Popcorn Sutton from the NYTimes.
Will love the new products that will come out of the new legalisation.
Almanac Northern California 3rd release, enjoyed during sf beerweek. Witbier with oranges from the valley. Light, fruity. And delicious with a chewy malty backbone. But I do miss that first release when you could really taste the fruit.
This was released a bit ago, but I never posted it. I felt like it was one of those bartop video games that could let you choose what’s wrong. Is it that facebook billionaires are drinking Johnnie Walker Blue (As opposed to say, the Last Drop)? Is it that they’re drinking whisky out of dixie cups? Or is it just that I’m not one of them (as I enjoy my Johnnie black)?
The Whiskies of the World Expo and Artisanal Spirits Fest just released the line up of brands participating at this year’s event on Saturday, March 31, 2012, on The San Francisco Belle, Hornblower Yacht (docked).
From the biggest brand names to whiskies that are not even available for sale, there…
New Belgium now has 42,000 local fans in 38 markets and 400,000 across all of its Facebook pages, including 107,000 for Fat Tire, its best-known beer. It set out to figure out how valuable they are this fall by asking Facebook fans to fill out a survey, which nearly 3,000 completed.
Based on the findings, they concluded that the typical fan bought $260 worth of New Belgium beer per year, assuming that respondents drank 10 beers a week and that New Belgium made up 25% of their consumption, which adds up to $50.7 million spent yearly by unique Facebook fans.
New Belgium committed roughly $235,000 to its social-media presence last year that was mostly dedicated to Facebook, including both app development and advertising.
Interesting look at what one of the leading craft breweries is doing in the social media space - and how you can (or can’t) put a value on that. If you’re skeptical about these results, Beer News has you covered with a great, critical response.
What do you think? How much is a Facebook fan worth and how much should craft breweries be spending on social media?
