The Whisky Travels: Switzerland, Cows, Whisky and Cognac

Swiss cow early in the morning
Switzerland is known for many things: cows, cheese, neutrality, chocolate, fondue, gold, banking, the Alps, and probably pigtails. Whisky? Not so much. When it comes to liquor, most folks probably know of Goldschläger (the origins of which aren’t even Swiss), but whisky wouldn’t be top of the mind. Let’s try to change that.
I was lucky enough to travel to Switzerland to celebrate my grandma’s 100th birthday (she’s awesome, still lives on her own, and remembers all her kids, grandkids’ and great grandkids’ names). Before going, I wanted to do some due diligence and try and locate some whisky I could purchase in Zurich Duty Free. And apparently I had been spelling whisky wrong. Really, I was looking for “Swhisky”.
What?!? That portmanteau, potentially one of the most awesome and terrible words I’ve seen actually exists and represents a real product. It’s 100% Swiss whisky and it’s award winning. Their motto, google translation tells me is to “do good and not evil” Weird for a whisky, but I can get behind that. Swhisky has several lines - the amazing looking Prestige Collection, the Grand Crus Collection and the Club Collection which contains two releases available in Zurich’s duty-free: Challenger and Skipper. I was able to pick these up at duty-free, though I was a little dismayed that they run a hefty price. The company has a whole slew of other releases that I could not get my hands on that have apparently won awards, though they have problems making enough to meet demands. LonelyPlanet even recently posted a nice article about the company.

Swhisky, Rheingold Cognac and Santis Malt
Liquor in Switzerland is purchased in a grocery store (I did not find a liquor store anywhere). When I tried to figure out where to purchase and shop for whisky, my uncles had no idea where I could get some except maybe for department/grocery stores. The selection in those stores was pretty light - though many did carry the Appenzell Single Malt I write of below. One store I found (Globus) did have a bottle of Ardbeg Lord of the Isles for sale at around 130 Swiss Francs (and I was excited!) but when I tried to purchase it, they claimed the price was a mistake and wouldn’t sell it for less than 400 Swiss Francs. It made sense - it seems that everything in Switzerland is pretty pricey. Oh well.
My parents who got to Switzerland before me visited Appenzell, a region of Switzerland best known for its cheese and herbal liquor (which interestingly can’t be imported into the US because they refuse to release all their ingredients). While there, they found an Appenzeller Single Malt, called Santis Malt – a 100% barley single malt whisky that is aged in ex-beer barrels, and they were kind enough to pick up the 500mL bottle for me as a birthday present. The packaging of this one is awesome (though once again, the whisky was pretty expensive) and was found in the Appenzell region as well as the Globus store I visited.

Rudlinger Rheingold Cognac
Lastly, though not whisky, I was able to take home a bottle of some amazing cognac. My uncle maintains a few grape vines on his small farm, and in 2003 he decided to make some of the grapes into cognac. The bottle is gorgeous – the label is written in sharpie on 24 karat gold leaf (eat that, goldschlager). And the taste? Well, let’s just say I’ll be willing to try different cognacs from now on. The cognac had amazing stone fruits on the nose, and on the palate it was sweet, developed nicely into tartness, and honeyed cinnamon flower petals. I was extremely impressed.
Anyway, so that’s Switzerland. It is an amazing place, and though whisky is a bit harder to come by, there are still some surprises to be had. To close, below is a picture of my Grandma. When 11 AM rolled around on her 100th birthday, she asked if it was okay if we started drinking wine. If you’re looking for something to toast later on, raise a dram to her health. And to yours.

Mamama on her 100th, showing us all how to lean back
- StrongLikeCask